Our team

We believe in the power of imagination and doing things differently

Founded by Louise Rytter and Davy Denke, we use our expertise in digital strategy, brand development and partnerships to create meaningful results across disciplines and borders.

Louise Rytter

Louise Rytter is a communications specialist known for her strategic approach to storytelling and creative partnerships. At Google Arts & Culture, the Victoria & Albert Museum and The Gentlewoman magazine, she was responsible for global projects including the world’s largest digital exhibition of style We Wear Culture, the blockbuster exhibition Alexander McQueen: Savage Beauty and established Google’s cultural initiatives in Africa. She has helped creatives, art collectors, museums and foundations with their brand positioning and private collections. She holds a degree from Central Saint Martins, has contributed to several publications and is the author of Louis Vuitton: Catwalk and The World According to Lee McQueen.

Davy Denke

Davy Denke is a digital strategist, musician and photographer known for balancing creativity with a data-driven approach. At Google YouTube for more than a decade, he was responsible for growing the digital presence of established and emerging artists including Robbie Williams, The Beatles, Arlo Parks and Rina Sawayama. Through strategic video content, campaigns and partnerships, he lead global initiatives to grow communities online, including creative formats with international music labels, along cultural institutions including Le Louvre and Musée d’Orsay. He has also consulted industry leaders, entrepreneurs and start-ups in business development and Web 3.0.